SHARE OF SHELF vs SALES GROWTH
Every object or a person stands a tier apart when it comes to comparing their skillsets or talents, purely based on the fact that the talents may vary indifferently. This applies similarly to how the …
DEVELOPING IN-STORE EXECUTION AT RETAIL CHAINS
We need to have our incredible customer journey all mapped out. Every detail must be perfect. After all this, how do we achieve perfect execution of that customer journey in-store? All CPG manufacturers send guidelines …
BASICS OF IN-STORE RETAIL EXECUTION
In every store, a regular customer would have his/her regular set of groceries that is meant to be stocked for them every month. It can go brand-wise, price-wise, or quality-wise, hence the choices can vary. …
WORKING ON “SHELF-INTEREST”
The main-yet-unseen factor of every successful merchandizing factor must certainly be the shelving process. For those who didn’t understand, the shelving process is a small algorithm that is run along with the process of merchandising …
MOST IMPORTANT QUESTIONS AUDITS HAVE ASKED
Most of the retail merchandizing units’ providers face the cumbersome “QnA’’ analysis that the respective retail chain’s audits put forth to them. Following an explanation of a successful trial to each and every worst-case scenario …
ROI ON MERCHANDISING SPENT ON AN EVENTUAL BASIS
ROI. I’m pretty sure most of us have heard and feared the different scenarios as planned for a particular Return-On-Investment. Just for the sake of having everyone on the same page, let’s get to know …
HOW TO MAINTAIN DISPLAY COMPLIANCE IN YOUR STORES
A write-up by Xtract If you’ve looked up at our previous blog over here, you would remember how we said and even proved that display compliance plays a major role in enhancing a product’s sales or …
DISPLAY COMPLIANCE IN STORES
Normally on every new product launch or any promotional offers, every store manages to keep hold of the stocks of all their products on one hand, and on the other hand, they manage to keep …