Most of the retail merchandizing units’ providers face the cumbersome “QnA’’ analysis that the respective retail chain’s audits put forth to them. Following an explanation of a successful trial to each and every worst-case scenario of their presented situation, one thing or the other would be left unsatisfied in the audit’s mind, leading to be the dealbreaker. Now, you may have analysed a thousand outputs to every merchandizing leads that can be assigned to your retail chain, but one thing that the promoter would’ve failed in applying to his/her million-dollar scheme would be the real-time application of their schemes, or in a simple word, DEMO.
The goal of a retail merchandising unit is to present a retailer’s products to consumers in the most attractive and convincing way possible. Brands use retail merchandising within their retail accounts in order to set themselves apart from the many competitors that also exist in each store.
Thereby, we make your brainstorming as an auditor simpler by putting forth some very common and important questions most audits require to analyse before making the stakeholders invest, while we give them the answers to all those questions with a larger factor of satisfaction, being the DEMO. Here are the most common questions:
● Are my products sitting on shelf?
An important aspect of every merchandizing stockage unit is to make sure your products are actually being displayed on the store shelves as per the given order. In usual cases, once the order of display compliance is placed, the usual merchandizing units first manufacture the display compliance and send it across the different nodes (i.e., stores in this case) of the retail chain.
Now as per the survey, it is estimated that the promoters show that MOST OF the display compliances (around 70%) reach their destined retail store, but in reality, only 32% of them reach the respective stores.
How Xtract tackles the situation of managing the reaching and successful functioning of these display compliances is by using the methods of IR (Image Recognition) Models. The IR Model analyses the stocks are kept in the right shelves, display compliances are kept, and if not, contacted back to the manufacturing unit to send another package, and keep hold on the stocks of the items on the shelves, all of this by using the store cameras.
● Is a constant promotional display maintained in the store?
Again, this very compliance deadlock is assured to not happen under the belt of Xtract services, with the assurance of the IR Models and SKUs (Stock Keeping Units).
Anytime in the middle of the promo, if there are chances that the displays are doing slightly lesser than expected, the detection of Display/POSMs is always available in the store and also points out if there are any missing strips of display in the stores.
● Are my products getting the share on shelf as per plan?
Share-of-shelf is the parameter that tells about how much more visible the product is in comparison with other products on the same shelf. The more on the shelf, the more is the visibility. It is very important to have sufficient share-of-shelf for the products and measure with the sales and adjust this parameter accordingly to drive maximum sales for the product.
We also keep something to regard with this dilemma — called as Shelf Availability.
● Are my competitors more visible on shelf?
It’s important to consider how buyers are choosing to go into the store and actually interact with your products in the first place. At the same time it’s very important to keep an eye on competitors’ products placement in the store, about their promotions, new launches, etc. So that You should tailor your brand’s in store strategy to these preferences. Collecting the Activity Data which drives the sales.
● Am I pulling the right sales levers?
Brands are using data more than ever to guide their retail merchandising strategies. Here are the three types of data informing merchandising best practices in today’s highest-performing field teams.
Activity Data looks at the record of the visits, demos, promotions, or any other activities that your reps in the field perform in a given day. Observed Data looks at the Store-level data that our team observes and records about your product in retail locations, such as the state of your displays or position on the shelf. Sales Data adapts to the Quantitative numbers about your products’ performance and sales across your retail accounts.
● Am I getting the compliance % right?
The merchandiser designs the planogram which needs to be executed and maintained in the store named as planogram compliance. Consumers walk inside the store and buy stuff, sometimes they pickup and keep the product all together at different locations.
Which ultimately makes the compliance diverted from its original design. To maintain as per required design, it needs to be monitored and there, xTract comes into the picture. xTract — The IR for retail tells you the planogram compliance score just on a click of picture.
Your brand may already know the importance of these retail merchandising practices, but by thinking about these key questions and using the Xtract data as the true answers to them, you’ll be able to reach new levels of success. Taking this approach to your retail merchandising will make your team more agile, effective, and efficient.
To know more about Xtract, log on to www.xplorazzi.com, or simply follow us on one of our social handles — Instagram, FaceBook, and more!
“We Xtract the greatness from the goodness!”