Blog for Retail
DEVELOPING IN-STORE EXECUTION AT RETAIL CHAINS

DEVELOPING IN-STORE EXECUTION AT RETAIL CHAINS

We need to have our incredible customer journey all mapped out. Every detail must be perfect. After all this, how do we achieve perfect execution of that customer journey in-store? All CPG manufacturers send guidelines and instructions to their stores. The problem arises when they’re not being executed and maintained easily in-store.

In 2021, with a direct visit to every retail available gets limited only to the most essential of circumstances, in-person store visits are now even rarer. Remote store visits are a great way to resolve this if carried out correctly.

Take, for example, a CPG manufacturer whose new bestselling SKU is a branded face wash. When regional managers recently started visiting stores again post-lockdown, they realized that the face wash weren’t being displayed in 20% of stores. This major oversight could have been avoided if they had adopted a remote store visit model, instead of solely relying on face-to-face communication.

All you can gather as a pro-tip from this is to remember — the right compliance and the correct stockage of data and supplies runs the retail empire smoothly. Here is how we demand to run that ideal empire from our point-of-view.

  1. SALES REPRESENTATIVES CHECK IN THE RETAIL OUTLETS

Either the sales representative team or merchandisers of CPG brands visit the stores as per task management schedule to check and analyse merchandizing plans executed in the outlets. And they will carry the Xtract app with them.

2. REDEEMING THE USAGE OF THE SHELVES BY CLICKING THEIR PICTURES VIA THE XTRACT APP

The sales representatives take the pictures of the in-store shelves of every node assigned to their team using the Xtract App upon the required basis of subscription.

3. AI ENGINE DETECTS ALL THE SKUs/PROMOTIONS PRESENT ON THE SHELVES

Every shelves’ Stock-Keeping-Unit (SKU) determines the particular stockage that the shelf has either kept hold of or sold in the higher amount in the grand scheme of things. Our best-in-class AI Engine helps in detecting the fast-moving shelves from the slow-moving ones.AI engine also detects the promotional displays in the stores and keep the records.

4. DISPLAY OF ACTIONABLE INSIGHT TO THE SALES REP

The real deal of conglomerating all the finer sets of data for every shelf is then rendered from the engine, consisting of actionable insights of these nodes such as OOS, SOS, Competitor Analysis, POG Score, and so on! All these data are collected in resources to be displayed in the Xtract App.

5. SALES REPRESENTATIVES TAKE THE CORRECTIVE ACTION ON THE SPOT

In an “INSTANZ”, the sales representatives get the data from the Xtract App. Now task to sales representatives/ merchandisers to take corrective action to make the merchandising plan 100% as per design. They see every action listed in the app and they just act accordingly to fix those.

With Xtract’s “INSTANZ” in-store retail execution methods, you can streamline your sales, merchandising, and marketing organizations directly from the cloud. Designed to help you drive more sales and increase efficiency by automation of your merchandising processes.

Our merchandising modules at Xtract are powered by AI that helps your sales reps with day-to-day execution of managing accounts, processing merchandising, gathering competitive intelligence, planning visits and more. Progressive consumer goods organizations are transforming their merchandising activities to serve the market needs by providing guidance and focus to the all-in work at retail outlets, obtaining more shelf facings, displays, thus ensuring adherence to business defined call procedures.

CPG companies have always clogged 8% of sales, on average, for the committed havoc of poor in-store execution and compliance. And their store checks are slow, incomplete, inexact, and expensive. So, our breakthrough in Xtract “INSTANZ” technology provides a transparent, real-time evaluation of in-store conditions. Shelf data and analytics reveal execution deficiencies and suggest solutions where we prioritize tasks across all your stores and provide big-picture insights you can use to create the perfect merchandising plan environment.

We help you to determine which sales representatives and retail locations are falling behind expectations using the primitive photolytic (photo-based) data. Photos provide objective references of store conditions. Analytics reveal how well they benchmark and these insights give you the knowledge you need to elevate their performance.

You can check the stores’ contract compliance on every visit and use all the photolytic data to monitor progress over time. Formulate the KPI evaluations of every node of your retail chain and coaching efforts on photographic performance data gathered from actual nodes in order to tie compensation, further enhancing the execution quality.

You can witness how small shelf details add up to a big picture of execution performance. Aggregate and dilute the concentrated conglomerate data from across the retail chain’s nodes or drill down on a single SKU. Customized dashboards allow you to replenish each stakeholder with the insights needed to optimize their department.

Benchmark performance against competitors helps you to examine KPIs per category, region, or account, thus integrating data from your EPOS or loyalty program hence our data meets all your needs.

We at Xtract are ready to bring about the following changes to your retail running:

● Our brand recognition software uplifts a category’s sales by 3–5%. That’s why we’re trusted by the world’s largest brands.

● Our digitalized visionary technology provides consistently accurate and prominent in-store data, which leads to revenue-driving insights.

● We provide the right compliances for over a million items monthly because our database has more products than anyone else, our technology is self-fuelled to a sensible case-study, and our capabilities are ready to scale to any extent and challenge.

● We have one eye for the industry’s leading tech in IR for retail. We commit the sense of sights to a 92% accuracy level, but for most products and categories, it’s even higher.

● Our “INSTANZ” algorithm starts a new project with 85% accuracy and improves to 95% over the first few months, thanks to the top-notch human validation. Our controlled servers at backstage continue to quality check to control for packaging updates.

The In-Store Retail Execution methods have variably changed in the recent few years and we being in this field for over the past 5+ years have seen and been there in the development of this nodal attainment and enhancement. All that we provide along with this technological turf is also our trustable and reliable niche that helps our world-renowned customers to keep hold of their retail entities with us.

To know more about our retail execution ideologies, head over to www.xplorazzi.com or simply follow one of our social media pages — in Instagram, FaceBook and more.

“We Xtract the Greatness from the Goodness!”

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